On her webpage, Emma has revealed her spring/summer fair trade collection which can be viewed on People Tree. The range has been launched just in time for Fair Trade fortnight which commences on February 28th and runs until the March 13th. Having joined the company in 2010, this is Emma’s final collaboration.
This range is slightly different to the previous, featuring the likes of fitted dresses,blazers and brooches for the girls, and for the guys its quirky Tee’s and scarfs. The prices are fairly reasonable, ranging from £35 to £95 for a good quality dress.
In 2010 Emma started working on the designs, finding time in between her studies at Brown University in Rhode Island. She travelled to Bangladesh to see how the clothes were being made and was able to see the tremendous difference of fair trade. About the trip she said (taken from her website):
“It was an incredible and life-changing experience – I really wish everyone had the chance to see the difference Fair Trade makes with their own eyes! Fair Trade fashion comes from the villages – and provides a real alternative to working in a garment factory and the harsh environment of living in a slum. Fair Trade fashion is often completely handmade – and made of 100% natural and organic cotton – and it’s a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper.”
I find the work of Emma and People Tree inspiring – The clothes are fashionable and cool and because they are ethically made I have full confidence in purchasing from their company. More information about the company and what they do is available on their website – I recommend checking it out – it’s very interesting!
Look out this spring for Emma’s new collaboration with Alberta Ferretti which is said to be a collection of pieces made with organic cotton. More information about this can be found in US Vogue magazine, March ed. Like me follow Emma on twitter to keep up with the comings and goings of this actress turned fashion star!