There are many types of features including Q&A interviews, the profile, lifestyle, how-to-do-it, opinion columns and news features. these all differentiate in their narrative, and some are more opinion-based, however they all have a focus on the topic they are writing about.
Looking at a lifestyle feature taken from the Independent, the stand first determines what the article is going to be about which informs the reader. In this particular feature: Meals on the bus: Food vans are getting a gourmet makeover, the stand first includes the byline. In the opening paragraph it sets the scene and is very colourful in its description – the language used shows the difference in the conventions of a feature from those of a news story. it is written in first person, which gives the feature a lighter tone. However this isn’t to say it’s not a ‘trustworthy’ source, background knowledge on the business of Daddy Donkey is supplied, and information into the food industry is backed up with sources.
Research into the food van culture has clearly been investigated, the journalist informs the reader about this trend in America, and the success of other specific food vans catering for this emerging demand. It’s not just employees of Daddy Donkey which have been quoted, Petra Barron, the owner of Choc Star Van comments on Daddy Donkey’s success and the growing popularity of this trend. A feature incorporates a wider background into its particular focus, different from a news story, which is clear in this example.
Whereas a news story ends when all information has been disclosed, the feature is tailored to the particular focus and is more lenient in its structure. in this example, journalist; Alice-Azania Jarvis finishes her article by briefly reviewing ‘Britain’s best food trucks’. This engages the reader through Jarvis’s recommendations and invite the reader to experiment.